Unique selling points and benefits are conveyed in just seconds.
Showcasing the value of your product/service and your team in an impressive way.
We demonstrate how to use your video effectively to significantly boost your order acquisition.
Self-indulgent corporate films or lengthy explainer videos
are a waste of money for 99% of all B2B SMEs.
Saturated markets, expensive sales channels, and overwhelmed decision-makers make customer acquisition for complex offers increasingly challenging.
The true value of complex products or services is often not understood—especially when the prospect feels little "pressure" to buy.
Potential customers often don’t see an urgent need or are frustrated with traditional sales methods.
Most deals are lost because no one follows up. And the provider rarely knows the real reasons.
In saturated markets with many competitors, it’s difficult to clearly differentiate your solution from others—especially when price competition is involved.
For some companies, revenue depends on just a few large existing customers. Without the ability to acquire new business in a predictable way, this can become risky.
More ad spend, more calls, more content – but despite all the effort, customer inquiries remain low.
Old Way 1:
Complicated whitepapers or PDFs that no one reads
Companies create complex documents, but decision-makers don’t have time to read them – the message gets lost.
Old Way 2:
Social media & Google Ads that are unprofitable ("Branding")
Big ad budgets are spent, but leads are too expensive, unqualified, or don’t respond.
Old Way 3:
Costly social media posts
Companies run social media channels like LinkedIn, posting content that doesn’t interest real buyers.
Old Way 1:
Countless cold calls that lead nowhere – customers show little to no interest from the start.
Sales teams call tirelessly, but are met with nothing but disinterest and rejection.
Old Way 2:
Complex presentations that create more questions than answers
Sales presentations are overloaded, unclear, or miss the target audience.
Old Way 3:
Expensive trade show presence
Companies invest huge sums just to collect business cards from people who won’t buy.
Reason 1
B2B decision-makers face information overload and ignore standard marketing
Whitepapers, long emails, and generic ad messages get lost in the flood of information – nobody has time for them anymore.
Reason 2
Sales teams struggle with declining attention from prospects
Cold calls and complex presentations lead to disinterest, while potential buyers want their problems understood and solved in seconds.
Humans decide in less than 7 seconds whether to keep watching or not.
A sales video keeps more than 50% of viewers engaged until the end. With traditional corporate videos, only 8% of viewers stay until the end.
Here you’ll find some sample videos from recent projects with clients who market complex offerings.
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More Information"Thanks to camgula®, we’re able to communicate our complex offerings clearly and concisely in a very short time. As a result, we’ve gained significantly more attention from our target audiences."
Sascha Hartmann
Head of Marketing
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More Information"camgula® made the market launch of our product easier through sales videos. The response from our customers has been extremely positive."
Geert Peters
CEO
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More Information"The guys from camgula® know exactly what they’re doing. They took a look at our product and understood it right away."
Ottmar Korbmacher
PR Manager
Exhibition contacts
Email campaigns
Paid ads
Social Media
Cold contacts
Sales meetings
Webinars & Online Events
Site visitors
Existing customers & upselling
Recommendation leads
Partners & networks
Produce it yourself
- Required equipment: approx. EUR 11,100 net
- Around 6 months of training + practical experience needed for your staff
- Alternatively: New personnel required with a salary starting at EUR 4,500
- Video quality not guaranteed, despite a total investment (including internal resources) of at least EUR 26,000
- Your marketing/sales team may not know how to use the video effectively
Conventional video agency
- Requires a precise briefing from you, leaving the concept work on your shoulders
- Doesn’t fully understand your complex offering and has little experience with sales arguments
- Produces outdated formats like “corporate film,” “explainer video,” or “company video”
- Focuses on “beautiful visuals” instead of putting sales arguments at the center
- Standalone solution – no qualified consulting on how to best use the video
- The result is only as good as your briefing
camgula® Specialized Video Agency
- Creates your script & sales arguments – you only provide product and target audience details
- Years of experience with sales videos in your industry ensure fast, convincing results
- Average production time of 8 weeks
- Includes consulting on optimal use in marketing & sales
We analyze your offering and identify the most effective video approach.
You will receive an initial concept with clear sales arguments.
You approve – we handle everything else.
We write your word-for-word script and plan every scene for a compelling video.
Every participant knows exactly when and for how long they are needed.
We present your offering and your team in a professional light.
Your video is precisely edited and optimized for maximum impact.
We analyze your offering and identify the most effective video approach.
You will receive an initial concept with clear sales arguments.
You approve – we handle everything else.
We write your word-for-word script and plan every scene for a compelling video.
Every participant knows exactly when and for how long they are needed.
We present your offering and your team in a professional light.
Your video is precisely edited and optimized for maximum impact.
camgula® is made up of B2B sales experts and video professionals. Our mission is to simplify complex products and services by focusing on what truly matters – making it easier for you to win new business.
Urbar (near Koblenz)
Location
4
Full-time employees
304
Successful video projects
Urbar (near Koblenz)
Location
What happens when years of experience in online content meet deep B2B marketing expertise? I started out as a teenager shooting my own YouTube videos and learned how to truly capture an audience. What began as a passion project quickly grew into a rapidly expanding channel with over 500,000 monthly views. Today, I apply those insights into attention, storytelling, and conversion to help B2B companies succeed.
Together with my business partner Dominic Multerer, I realized that many companies invest in expensive yet ineffective image films or brochures – without any real response from their target audience. But what if there were a method that reliably turns vague attention into concrete interest – and ultimately into new business? That’s exactly our approach: sales videos that not only look great, but actually deliver results.
With hundreds of completed video projects for numerous B2B companies, I’ve learned what really matters: clear sales arguments, well-structured campaigns, and videos that genuinely support the sales process. I’m sharing these strategies here so you can make your customer acquisition more measurable, repeatable, and effective.
Here you’ll find answers to the most common questions we receive from our clients. If you need any further information, we’ll be happy to assist you.
We understand that many companies don’t have time for time-consuming productions. That’s why our process is optimized: We only need a few hours of your time – for a short online briefing about your offering and your feedback. On the actual shoot day, your presence is only required if you’d like to appear in the video yourself.
The total production time depends on the complexity of the project; however, as a general rule, the entire production process – from concept to the final video – takes between 4 and 6 weeks.
We produce a wide range of videos, including corporate films, product videos, explainer videos, social media content, and much more. Each video is tailored specifically to your needs and goals.
During the initial consultation, we’ll talk about your offering and your target audience. If we see a good fit, we’ll provide you with a free video concept. The call usually takes around 30 minutes.
The costs vary depending on the type and scope of the project. After an initial consultation and potential analysis, we provide you with a customized offer that matches your budget and goals.
In einer zunehmend digitalen Welt ist ein professionelles Video ein unverzichtbares Element moderner Unternehmenskommunikation. Er vermittelt nicht nur Informationen, sondern bringt Ihre Marke authentisch, emotional und wirkungsvoll zur Geltung.
Als ganzheitliche Filmagentur bieten wir bei Camgula mehr als nur schöne Bilder. Wir vereinen strategisches Know-how, kreative Konzepte und moderne Technik, um hochwertige Filme mit Aussagekraft und Tiefgang zu realisieren. Unser interdisziplinäres Team entwickelt gemeinsam mit Ihnen Filmproduktionen, die begeistern, Emotionen wecken, Ihre Marke stärken und einen nachhaltigen Eindruck bei Ihrer Zielgruppe hinterlassen.
Ein gut produzierter Imagefilm transportiert nicht nur Inhalte – er vermittelt Werte, Emotionen, Visionen und den Charakter Ihres Unternehmens. Er ist Ihr Aushängeschild, ein visuelles Meisterwerk, das Ihr Unternehmen einzigartig macht. Mit einem durchdachten Konzept und der passenden Ansprache hinterlässt ein Imagefilm bleibenden Eindruck bei Kunden und Interessenten.
Camgula vereint das Beste aus zwei Welten: Als Filmagentur mit einem starken Fokus auf visuelle Kommunikation und zugleich als kreative Werbeagentur mit einem tiefen Verständnis für Markenstrategien, Zielgruppenansprache und Online Marketing, schaffen wir Inhalte mit Mehrwert. Wir entwickeln Videos, die sowohl ästhetisch als auch strategisch überzeugen – ob für klassische Werbung, Social Media Kampagnen oder Recruitingfilme. Unsere Arbeitsweise verbindet kreative Freiheit mit strukturiertem Projektmanagement.
Mit Camgula setzen Sie auf einen erfahrenen Partner, der kreative Ideen mit technischer Exzellenz vereint. Unsere Kunden profitieren von langjähriger Erfahrung, umfangreicher Beratungskompetenz und einem starken Netzwerk an Spezialisten. Wir begleiten Sie vom ersten Konzept bis zur finalen Umsetzung – transparent, zuverlässig und zielgerichtet. Dabei steht Ihre Marke im Mittelpunkt: Ob bei der Filmproduktion, beim Storytelling oder der anschließenden Marketing Kommunikation – unsere Lösungen sind individuell, durchdacht und wirkungsvoll, eben genau passend für Ihr Unternehmen. Gemeinsam schaffen wir emotionale Inhalte, die Kunden begeistern und Ihre Unternehmensziele stärken.
Während andere Anbieter nach Fertigstellung ihres Vides fertig sind, fangen wir da erst richtig an. Den so toll ein richtig guter Film auch ist, er muss richtig platziert sein um wirklich wirken zu können. Neben der Produktion des Filmes bieten wir Ihnen auch immer die Möglichkeit an Sie zusätzlich bei der richtigen Implementierung zu unterstützen. Egal ob es dabei um Marketing Beratung oder Systeme zur Erfolgsmessung ihres Filmes geht – unser Team hilft Ihnen gerne weiter!
Wir verstehen uns nicht nur als Dienstleister, sondern als kreative Mitdenker. Mit einem hohen Anspruch an Kommunikation, Qualität, Ästhetik und Emotionen schaffen wir Videos, die nachhaltig beeindrucken. Unsere Leidenschaft für Videoproduktion ist in jeder Szene spürbar.
Unsere Produktionen spiegeln nicht nur Ihre Identität wider, sondern integrieren sich nahtlos in Ihr bestehendes Corporate Design. Dabei setzen wir auf moderne Technologien und innovative Produktionsmethoden, um hochwertige visuelle Inhalte mit Mehrwert zu schaffen.
Gerade in Zeiten der Digitalisierung ist es entscheidend, mit bewegtem Bild sichtbar zu bleiben und relevante Inhalte über die richtigen Kanäle zu kommunizieren. Camgula kombiniert klassische Prinzipien mit den Anforderungen moderner digitaler Kommunikation. Mit unserer Expertise begleiten wir Ihr Projekt von der ersten Idee bis zur finalen Umsetzung – zuverlässig und professionell.
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